Workhorse Marketing was founded to prioritize client success over profit. We focus on delivering impactful strategies tailored to each client’s unique needs. As a female-owned and led agency, we are deeply committed to diversity, equity, and inclusion, understanding that diverse perspectives lead to stronger, more effective marketing. For YMCA clients, this means partnering with an agency that shares your dedication to community, inclusivity, and positive change. With decades of experience and a client-first approach, we are passionate about supporting your mission and helping you make a lasting impact.
Placer.ai
At Workhorse Marketing, we leverage Placer.ai to create targeted campaigns that drive measurable results.
What is Placer.ai?
Placer.ai is a location analytics tool that helps businesses understand foot traffic and audience behavior. By analyzing real-time data, Placer.ai improves marketing strategies, customer engagement, and campaign results.
Key Features
- Audience Insights: Discover who visits your locations.
- Visitor Journey: Understand where visitors go before, during, and after visiting your location.
- Look-a-likes: Reach new audiences with similar behaviors.
- Campaign Optimization: Fine-tune strategies with real-time data.
Privacy & Compliance
Placer.ai anonymizes all data and complies with global privacy regulations to ensure personal information remains protected.
How We Use Placer.ai
We leverage Placer.ai to define target audiences, create look-alike segments, and refine messaging, allowing us to deliver more targeted and effective marketing campaigns.
Umbrella Brand Strategy
This approach aims to elevate the Y’s visibility by clearly communicating what makes the Y unique—its impact, community involvement, and mission-driven initiatives. By emphasizing these distinctive elements, the brand can more effectively connect with its audience on a deeper level, making it clear why the Y stands out from other organizations. This not only strengthens the Y’s identity but also reinforces the organization’s mission, ensuring that every interaction with the brand highlights the Y’s core values and purpose.
Testimonials
"Partnering with Workhorse Marketing has been an incredible asset to our marketing team. Their investment in Placer AI has significantly enhanced our approach to targeting and understanding our audience, improving both acquisition and retention. The entire team stands out as industry leaders in marketing innovation and strategy."
