Not Just Your Agency | Workhorse Marketing

Before any campaign work begins, we immerse ourselves in your brand:

The Ins and Outs of Your Business

We explore your current marketing strategy as number one: customer experience, capabilities, and strategic priorities to understand where you are today and where you want to go.

What Sets You Apart

We identify your competition, advantages in the market, and the opportunities that make your brand stand out.

Who You Serve

Using powerful tools like Placer.ai, we analyze real-world foot traffic and location data to understand where your potential customers go, how they move, and how to reach them.

We Are

Workhorse

What Makes Workhorse Different

We're a Part of your Team, not Just Your Agency

It all starts with trust. Before the first ad goes up, we take the time to get to know you, your mission, audience, partners, neighborhood, favorite socks, and assets. Workhorse functions on mutual accountability because we treat your business like our own, with the goal that we become an extension of your leadership team.

Taking Big Swings Informed by Strategy

Leading with executive-level strategy, our team’s holistic approach to strategy offers a lifeboat that leaves room for adjustments. We don't sell you products, we focus on goal attainment, even if it means we take the hard route. If you want to send monkeys to the moon, we’ll try make it happen.

Making Marketing Make Sense

We won't have to out-market a weak element of your brand because we'll help you rebuild it to align with your audience, creative, placement and execution (since using disconnected tactics are just like tossing your money out the window). We go beyond our scope to find net-zero-cost storytelling opportunities, optimize your funnel, and refine your overall customer journey.

Our Toolbox

Databox

Check campaign performance at a glance. Transparency matters. Using Databox, we bring performance data from Google Ads, social media advertising, and website analytics into one clear, easy-to-access dashboard. With data refreshed hourly, you can quickly check how your campaigns are performing, monitor key metrics, and stay informed without waiting for the next report.

Placer.Ai

Target with greater precision. Placer.ai gives us a clearer picture of where your customers are coming from and which geographic areas offer the most opportunity. We use those insights to build more precise targeting, identify high-value markets, and make smarter decisions about where your media dollars are spent.

Airtable

Keep campaigns organized. Campaigns involve a lot of moving pieces. Airtable keeps creative, budgets, targeting, and campaign details organized in one place, making it easy to manage updates, stay consistent, and keep every campaign running smoothly.

Monday.com

Keep every project moving. Managing multiple projects is easier when everything lives in one place. Monday.com keeps tasks, deadlines, and client communication connected, making collaboration more efficient and helping ensure nothing falls through the cracks.

Cloud Campaign

Simplify social publishing. Cloud Campaign streamlines every step of the social publishing process, from planning and client feedback to scheduling and publishing. With everything organized in one place, it's easier to collaborate, stay on schedule, and maintain a consistent social presence.

Semrush

Understand your search landscape. See what your customers are searching for, how your website performs, where competitors are gaining ground, and which technical issues may be limiting your visibility. Using Semrush, we turn these insights into clear opportunities to attract qualified traffic and strengthen your position in search.

Gumshoe.ai

Stay visible as search evolves. The way people find information is changing. Customers increasingly use AI tools alongside traditional search engines to research options, compare providers, and make decisions. Using Gumshoe.ai, we track how your brand appears in AI-generated answers, compare your visibility with competitors, and identify opportunities to strengthen your presence in this rapidly evolving search landscape.