From Foster Care to Founder: Allie Grack on Building a Marketing Agency That Actually Delivers
May 4, 2026
Allie Grack, Founder of Workhorse Marketing, recently joined Joe Dimino on Famous Interviews for a candid conversation on resilience, purpose, and building a marketing agency that prioritizes real impact.
From navigating foster care to becoming a teen mom, Allie shared how her early experiences shaped the way she leads today. That perspective carries into her work, where storytelling is not treated as a trend, but as the foundation for building trust, connection, and results that actually matter.
The episode explores how Workhorse was built around true partnership rather than long-term contracts, and why focusing on measurable outcomes matters more than chasing vanity metrics. Allie also touches on what many agencies still get wrong, and how removing friction in the customer journey leads to stronger performance.
And in true Allie fashion, the conversation does not go uninterrupted, with a quick cameo from her 13-year-old pig, Beaux, adding a moment of real life to an already honest conversation.
A grounded look at what it means to build something with purpose, and why authenticity continues to outperform.
Redefining Success: Workhorse President Allie Grack Talks Leadership That Puts People First
February 17, 2026
Workhorse Marketing is proud to share that our founder and president Allie Grack was recently featured as a guest on the Just Enamoured podcast hosted by Justin Magsino.
In this powerful and deeply personal conversation, Allie offers a candid look at the experiences that shaped her. From a childhood marked by adoption, foster care, and instability to becoming a young mother determined to build a different future.
The episode explores how those early challenges forged the instincts, resilience, and clarity that now define Allie’s leadership. What began as survival skills have grown into the backbone of Workhorse Marketing’s philosophy: empathy before ego, alignment over optics, and sustainable success that prioritizes humanity as much as strategy.
Allie also shares the story behind Workhorse’s fully remote, all‑women leadership team and the agency’s commitment to doing things differently in an industry often driven by bravado rather than honesty.
Listeners will find a conversation rooted in ownership, empowerment, and redefining what it means to lead with authenticity. For anyone who has ever questioned whether their past limits their potential, Allie’s journey offers a powerful reminder that your story is an asset, not a barrier.
Find the episode on Spotify, iHeart Radio, Apple Podcasts, PodBean, & Amazon Music.
Workhorse Marketing Founder on Building a Client-First Agency with Live Local Marketing
January 16, 2026
Allie Grack, Founder of Workhorse Marketing, recently joined Billy Sammons from Live Local Marketing for a candid conversation on building a client-first agency, the power of brand storytelling, and how data is reshaping modern marketing.
With more than 35 years of experience, Allie shared practical insights into what drives results, what many agencies get wrong, and why meaningful outcomes matter more than vanity metrics.
The episode explores how Workhorse Marketing was built around partnership rather than long-term contracts, and why focusing on measurable outcomes matters more than vanity metrics. Allie also shares perspective for entrepreneurs navigating risk, failure, and the confidence-building process that comes with growth.
“We built Workhorse to be the kind of agency clients can count on, not just for deliverables, but for true partnership. When storytelling and data work together, marketing becomes clearer, more human, and more effective.”
Plasti Dip Brand Launches E-commerce in United States
September 5, 2024
Plasti Dip International, a leading manufacturer of specialty rubber coatings is proud to announce the launch of its new e-commerce storefront. Plasti Dip's high-quality coatings, sealants, and adhesives can now be purchased directly from www.shop.plastidip.com.
Celebrating over 50 years of excellence, Plasti Dip International has been at the forefront of innovative rubber coating solutions. Since its inception in 1971, the company has continuously evolved, offering high-quality products that cater to the diverse needs of its loyal customer base.
The new e-commerce storefront provides an easy and secure way for customers to explore and purchase Plasti Dip's extensive range of products that provide innovative solutions for home improvement, crafty consumer projects, and industrial applications.
"We are thrilled to introduce our new e-commerce storefront, offering our valued customers a more convenient way to access our industry-leading products," said Deb Dahlberg, VP of Consumer Products at Plasti Dip International. "As we commemorate over 50 years of excellence, this initiative represents our ongoing commitment to innovation and customer satisfaction."
Plasti Dip's e-commerce storefront is now live and accessible to customers at shop.plastidip.com. To learn more about the company's history and explore its extensive product line, visit the official website at plastidip.com.
Plasti Dip International brings on Workhorse Marketing as their Agency of Record
Plasti Dip International is bringing in a new partner, Workhorse Marketing, for their 50th anniversary. The teams are looking to continue the heritage of Plasti Dip International, while bringing a new look and feel to the brand. Plasti Dip International is an innovator with new products every year. They are soon to announce additions to the Plasti Dip Craft line.
“We are excited to be working with a company that is not only locally here in Minnesota, but reaches consumers globally..” Said the Director of Business Development for Workhorse Marketing. "Plasti Dip International has a wide range of solution based products that can help any consumer. The value that this product brings to the automotive industry, industrial applications, and your everyday crafter is enormous.”
About Plasti Dip International
Plasti Dip International began in Minnesota in 1972 as a manufacturer of specialty rubber coatings and has grown to develop and manufacture the highest quality coatings, sealants and adhesives on the market, including Plasti Dip® — the original peelable, flexible, insulating, non-slip, durable, rubber coating. For more than 50 years, Plasti Dip International has been creating original solutions for industrial applications, home improvement, and crafty consumer projects.
About Workhorse Marketing
Workhorse Marketing is a Minnesota based full service Marketing Agency. Started in 2017, they partner with many growing companies nationwide. Based on the idea of client focused solutions and innovative strategies. Teamworkhorsemarketing.com
