Meet The Team
Parisa Abesteh
Digital Media Specialist
Parisa Abesteh is a Digital Media Specialist with 4 years of experience supporting paid media and social media strategy across agency and media group environments. Her experience spans both B2C and B2B marketing, where she has developed, managed, and optimized campaigns across Meta and Google Ads while supporting social media management and email marketing initiatives. Her work focuses on aligning creative strategy, audience targeting, and performance data to drive measurable results and sustainable campaign growth.
Parisa holds a Bachelor’s degree from Bradley University, where she double majored in Psychology and Advertising/Public Relations. She is also a certified NISM Social Media Strategist and remains actively engaged in continuing education within the evolving digital marketing landscape.
She believes that strong marketing is rooted in understanding human behavior and delivering value before promotion. Rather than leading with sales-driven messaging, she focuses on educational and experience-driven content that builds trust and encourages long-term engagement between brands and their audiences. This perspective informs her approach to social media strategy and paid media optimization.
Her recent work includes supporting and developing social media strategies for client accounts, helping brands strengthen their voice, improve audience interaction, and better connect content performance to business objectives.
Parisa uses AI as a tool to enhance workflow efficiency, organize and refine ideas, and better understand emerging tools and platforms. She views AI as a support system that strengthens strategic thinking rather than replacing it. What she finds most compelling about her role is the balance between creativity and analytics; using data to inform decisions while creating content and campaigns that feel authentic and human.
